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C•uro

This portfolio piece for C•uro highlights a sophisticated 360-degree brand identity project centered on the intersection of "beauty with better intentions." My work focused on creating a visual language that is both high-fashion and grounded in organic, earthy roots.

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The final identity for C•uro is a strong, cohesive visual system that stands out in the crowded beauty market. It successfully balances the elegance of luxury skincare with the "raw" appeal of clean, conscious living.

The goal was to move away from clinical beauty standards and toward a "fresh, fun, and earthy" aesthetic. I developed a cohesive system using:

  • Earthy, Bold Tones: A palette featuring deep forest greens, vibrant ochre, and soft sage to emphasize natural ingredients and sustainability.

  • Minimalist Packaging: Clean, glass-bottle mockups that utilize a central "C" icon, projecting a premium yet approachable shelf presence.

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