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Bosch
Also created landing pages, incorporating the new ‘Savor the Details’ campaign into the Bosch website. From Bosch design to cooking products to the signature Benchmark line of appliances, we celebrated all the thoughtful quality details that make a Bosch, a Bosch.
A print campaign highlighted hero Bosch cooking products, the SideOpening wall oven and FlexInduction cooktop. Small lifestyle ‘stories’ were incorporated into the imagery. The Woo designed an aspirational Bosch kitchen which was built as a set for both video and print.
Bosch, the German-engineered home appliance brand beloved for its dishwashers, wanted to raise awareness as a kitchen brand and highlight its tangible measure of quality. Our research and focus group testing led us to the strategic positioning that consumers' quality of life is enhanced by the quality of Bosch products.
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